Start with what is most important to your readers, like you always doWe do not want to disappoint you, but the climax of your newsletter is not the CEO's letter, or how great and wonderful your management team is. Maybe you even want to use different templates, depending on the object or the content. What should an internal newsletter include?This largely depends on what you want to achieve. Consider your internal newsletter therefore as a powerful tool in your communication, which you should give the same attention and care as other elements in your email marketing. You want them to feel part of the team as soon as possible. Giving new colleagues a good startEnsuring that new colleagues are up to date with everything that happens in your organisation is just as important to them as it is to your company. Explaining why your company does something in a certain way, gives your colleagues a reason to be proud of their colleagues or workplace, which in turn can be a strong catalyst for word-of-mouth advertising. Sharing context for an external storyYour employees speak with your suppliers and customers as well as with their own family, friends and social circle. Do your sales people know what your technical team is doing? Are there any fun projects you can say something about? In addition to sharing relevant information, you want employees to look beyond their office, island or department. The benefits of an internal newsletter It helps you get rid of silosIf you want people in various teams to cooperate better, you first need to make their work more insightful.
If you handle this well, your internal newsletters will have the potential to inspire, to strengthen your culture, and to make your teams cooperate better.
In our view, an internal newsletter is an essential part of this.
You do not get your employees' loyalty automatically.
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